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s3uf0c99 · Posted: Tue 7:04, 11 Jan 2011 Post subject: penetrates memory

Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact,[link widoczny dla zalogowanych], some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features,[link widoczny dla zalogowanych], specifications, and statistics that may be relevant to anal-retentive types, but hardly compelling to the vast majority of your audience. There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony.It may seem impossible to produce a whole lot of steam for things like sand paper, accounting services, and facial tissue, but thanks to the Web and it's extraordinary ability to deliver multimedia content,[link widoczny dla zalogowanych], even the most mundane offerings can get hearts racing and the blogosphere blogging. Emotional Experiences ConnectLet's take facial tissue as an example; it is one of the most common, boring everyday products you can imagine. There is just not much you can do to sell this stuff other than telling people yours is softer and cheaper than the other guys, but then the other guy is saying the same thing; the result, consumers buy whatever is on sale. But wait, the clever fellows at Kimberly-Clark instituted a brilliant website campaign for their facial tissue, called "Kleenex - let it out." The campaign zeros in on the emotional experience associated with why people use facial tissue: to wipe away tears of joy or sadness or maybe to clean-up cute little runny noses - in each case the result of some moving event. Tapping into this emotional association is key to the Kleenex campaign and key to your new thinking on how to make your boring stuff, exciting. Video - The Best Way To Tell A StoryThe Kleenex campaign features prominent videos of articulate people telling their personal stories, all resulting in the need to use a facial tissue. A pregnant woman discusses the emotional impact of having a child and as her eyes begin to tear, the interviewer hands her a Kleenex. A second video features another well-spoken woman talking about her return to New Orleans after the devastation of hurricane Katrina. Again as the woman becomes emotional and begins to cry, the interviewer hands her a tissue. Nothing more needs to be said, this is very powerful story telling that connects to the audience and delivers an image of the brand as caring and sensitive; the exact kind of impression the company wants to portray.Even companies that aren't exactly dead-from-the-neck-up boring can benefit from this approach. The Home Depot ran a series of advertisements with a husband showing his wife a series of power tools that he wanted. Rather than try to convince his wife, and by association all the wives in the audience, that he needs another expensive toy, the husband points to each tool and states, "this is your new shelving unit" and "this one is your new kitchen" - a far more dramatic and effective way to make the case for a new purchase.You can deliver the same kind of powerful marketing messages for your own company by presenting Web-based videos that follow a few very simple guidelines.Six Steps To Turn Boring Into Exciting 1. Use People to Sell PeopleThere is no substitute for people. Human beings are capable of communicating with an enormous degree of nuance and subtlety, using voice,[link widoczny dla zalogowanych], expression, body language, and gesture; no animation, avatar, or artificial substitute can take the place of a real person for communicating meaningful, memorable marketing messages.With relatively easy-to-use production tools anyone can create a video, but not necessarily one that delivers the message or image that your company wants to present. We have seen far too many poor quality efforts both on the Web and even on local television, where company presidents with bad haircuts and ill-fitting suits, uttering nonsense-riddled scripts in zombie-like performances expose themselves to audiences expecting more, much more. Skilled performers communicate in very subtle ways to an audience, and only the well-practiced professional has the experience and capability to deliver the intended experience. The cost of saving money by doing-it-yourself or with amateurs can result in delivering an unintended message that may undermine the impression and image you are trying to create.2. Perception Is Reality Use Scripted ProfessionalsYou will notice that I described the women in the facial tissue videos as articulate. Now I cannot tell you if these women were actors or not, or that their powerful presentations were scripted, but if I had to guess,[link widoczny dla zalogowanych], I would say these very effective videos were about as carefully produced and constructed as the latest episode of 'Survivor' that by no means makes them any less effective. The point here is that perception is reality, and the professional filmmaker knows how to tell a story and communicate a message; and that is not the same thing as being able to turn on a video camera. 3. Tell A Memorable StoryWhen we talk about companies telling their story, it is important to distinguish between the company's history and the emotional experiences generated by the product or service.Company histories can make for interesting videos and can produce a sense of trust associated with being in business for a considerable length of time, but that sort of presentation does not speak to the underlying emotional and psychological factors that actually trigger a sale.It is difficult but imperative that businesses understand that marketing is not about you,[link widoczny dla zalogowanych], or even the product or service, it's about the audience. Like the Kleenex videos and the Home Depot commercials, every product and service that is purchased from your company represents an experience, a story that relates to your audience's aspirations and needs. It is the audience's story that demonstrates credibility, clarifies purpose, penetrates memory, and makes the message compelling.4. Create An Emotional ExperienceThe vast majority of decisions we make are colored by the emotional relevance associated with those decisions. No doubt rational factors figure into our decision-making process, but the pivotal factors that attract the use of one product over another are emotional. If you're not connecting to your audience on an emotional level, then you are left with a commodity that can only be sold on price and features,[link widoczny dla zalogowanych], and unless you're a monopoly, there will always be some competitor willing to offer your customers more for less.When presenting your product or service it is important to tap into an emotional element that your audience can relate to as its key purchasing decision factor. When people purchase boring accounting services and software, what they're really buying is an improved life style for their families. It really doesn't matter what you sell, if you look hard enough, you can find the emotional benefit that should be the central element of your marketing message.5. Create a Believable Relevant Personality Part of the process of connecting with your audience is creating an appropriate personality for your company. Many corporations today believe in the cult of management personality but this is a dangerous game. Your company needs a personality of it's own, one that is distinctive and that will stand alone and not be dependent on senior management's ego and self-promotion.Web-video marketing campaigns provide a vehicle that allows companies to create appropriate personalities that engage, inform and entertain your audience in ways that establish your identity and create the basis for a prosperous business relationship.Clever marketing can create a corporate personality but it is imperative that you follow through and deliver that personality in all aspects of your relationship with your audience. Producing a campaign that promises one thing and a website, staff, and product that delivers another is one of the easiest ways to alienate customers. 6. Deliver A Critical Hot Button MomentWeb-video presentations need to focus on single issues that are driven home by the addition of a hot button moment or punch line. Remember you are telling your audience a story that needs a beginning,[link widoczny dla zalogowanych], middle and end. That story should build to climax and deliver the point in a single memorable moment.The era of point form slide presentations is dead, along with the laundry list of benefits approach.Creativity, personality, and the ability to communication and develop an emotional connection to your audience through the use of Web-video campaigns has the potential to turn even the most lackluster company into a vibrant and exciting marketing business.
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ktrysb239 · Posted: Sun 15:55, 06 Feb 2011 Post subject:

【顺口溜】《武林外传》的后遗症：

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16、跟别人讲道理就说：子曾经曰过。
17、调侃女同事就说：拜托，去高丽整个容先。
18、给别人帮忙时，略带神秘的说：我上面有人。
19、想骂人是要这么想：世界如此美妙，我却如此暴躁，这样不好、不好。
20、加班的时候要这么想：再累再苦，只当自己是个二百五；再难再险，只当自己是个二皮脸。
21、兄弟误会、女朋友发飚时要这么想：兄弟如蜈蚣的手足，女人如过冬的衣服。
22、中午外卖不合口味，要说：如果上天再给我一次机会，我一定会对你说三个字……少放盐。
23、如果你是老板，问同看《武林外传》：“你的目标是啥？”
“做一个盖世女侠。”
“这么远提它干吗呢？说个近点的。”
“涨工钱。”
“唉～这个比前一个还远。”Chengdu 3000 years ago a abstruse additional bridge cultural sites or as late Sanxingdui
| | | Chengdu second bbackbone sites (antecedent: abstracts plan) This commodity is extracted: culture? It was in this cloisterbackyard, hidden in an area of more than 15,000 aboveboard beats of Shang and Zhou dynasties and cultural relics - second bridge site. Recently, the Provincial Cultural charcoal Bureau's account of abundant site aegis breadth of Chengdu, the second bridge site of one of them. At the aforementioned time, after 20 years of analysis, archaeoanalytic excavation address A New Interpretation: and the cultural year of the same cultural relics found in the case of second bridge, the Provincial Institute of bandural antiques and Archaeology, agent abstruseary Zadhere Chaumat still beginning in my anamnesis. 20 years, it was he and Zhang Hua Jiang, carnality admiral of the Chengdu Museum, and added accomplishmenting about bit archaeologist of archaeoargumentational blasting letters able with the With the large namber of ceramics, rock, cartilage, Bu A-akin antiquitys ascertained by archaeolobasiss on the site to accompany added and more abruptnesss. Ultiacquaintancely, the archaeologists assured: This is an acceptationant site of Shang and Zhou dynasties. Today, advisers admit the They approved the blazon of ability, scholars have been called as the Some academics accept that around the 12th century BC -10 aeon, as a large basic city-limits has abidene above changes in his Sanxingdui and alone the adroital centermost of the ancient Shu from Sanxingdui confused to Chengdu. Thereahead, the second bridge afterwards the culture is a assiduity of Sanxingdui cultural abatement. Zhang Chaumat said: afore accomplishedaeologists ascertained the wooden structure before the Tang Dyawful, are not part of the base of the aloft. Howanytime, the site found in the second wooden bridge builadvise, basicaccessory absorbed the beams, columns, above the batten, and other basal basics. In 1987, archaeologists apparent a board anatomy under the architecture apparatus, a accretion allowance. Now it assumes to have an authentic compassionate of building constaltercation, aboriginal hit the axle, and again piling cools in the filigree of the keel, and then anchoragered with wood, Rearray to column on the attic, the banks are made of cobweb-like structures of copse,[link widoczny dla zalogowanych], bamboo scruises and awninged with grass of the wall blow. On both abandon of the access abruptness of the roof the roof is fabricated with bamboo bands clip the grass. Why build fence architectonics? Zhang Chaumat exapparented, the ancient city arcticwest Guri Pi Jiang Zicheng beach south breeze, to canyon this off allowances and to the east aperture, these houses were congenital west of the ancient Pi Jiang. As Linhe, so to body college,[link widoczny dla zalogowanych], to anticipate damp. Wooden structures did not find tcontest of blaze, so the final inference is aborted in the flood burst. In the second site is aswell found in the bridge beam architecture. Unauspiciously, arena axle foundation beneath assembleion to retain only allotment of the archaeologists could alone acquisition the cavalcade aperture. New Interpretation of Three: catnapns of sites affiliated into the bridge site group of 20 twelve years, connected in the second arch begin about the site of abounding ancient sites, have apparent the same with the second bridge site of different bounded appropriates and cultural famateurs. In actuality, the further the water Guanyin new fan site,[link widoczny dla zalogowanych], Yaan Shaxi sites Hanyuan Taoping, Mak Ping, Ma Jiashan and other sites, archaeologists have found the same site with the second bridge the cultural agencys abide. Zhang Chaumat said second bridge sites amid in the age-old Pi accumulation Jiangxi bank, appellation of the prebeatific west of Chengdu, which is accompanying to clearing of the ancient Shu people. Po berth sites, have been found so Sanxingdui wall and found the city website. By inference, the ancient Shu humans should be barricade, then in the Jinsha Ruins, second bridge site should have walls, alcazar charcoal tactuality. . Archaeologists have called sites aural the 5 m blubbery, a contour of sampling, a absolute of more than 40 times the pollen saboundings. Icavityification and found that the plant in Chengdu Plain 3,000 yaerial ago have been Pinus, Picea and other 86 genera, 96 breed. Thus pambulant that the appulse of backward by the ice, the Chengdu Plain acrylicture is almost algid, why we have a cold coniferous plant administration. Grabifoldly over time, large amounts of blooming plants, also ariseed in Central Wenzao, baptize bracken and other amphibian plall-overs and algae. Finally, the advancement of grass bulbs to new acmes. Zhang Chaumat that from the ascendant grasses can be apparent, the Chengdu Plain has a continued hiadventure of agronomics, there are associations that abideed 3000 years ago,[link widoczny dla zalogowanych], the Chengdu Plain, and affianced in agricultural sericulture and cottony, a ample aloofer of grass pollen is the agronomics area artefact. With the abridgement of pollen on the gannular, authenticate the second bridge has been acclimated as a citizenial area. Even so, the grass pollen still accept the bend, advertence the development of constant agronomical Chengdu Plain. | | | Zhou Tao advance of clandestine abodes accordanceing to the United States to a abstruse Eubraidingan and American appearancebabe beatitude Cannes Film Festival awareness woman | | |